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Resources that move your business forward.
Targeted, essential, and shaped by the experience of thousands of growing businesses.
Growing a sustainable business takes more than capital. It takes a deep understanding of your business, access to the right opportunities and support that you can trust. The Founders’ Pool combines financial clarity, non-dilutive capital, strategic access, and community into one rewards-driven growth ecosystem.
Clarity
Visibility into your finances with personalized insights, dashboards and AI-powered recommendations to help you make decisions with confidence.
Capital
Access to non-dilutive funding, in-kind media grants, and other growth opportunities that typically come
with a large price tag.
Community
Founder-to-founder support, events, and access to experts so you’re never building alone.
Member Tools & Benefits
A funding and resources ecosystem fueled by founder collaboration
Capital &
Rewards System
Access to non-dilutive grants, media grants, and strategic partnership opportunities.
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Financial
Dashboard
See all your accounts in one place, track your financial health, and forecast to plan ahead.
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Financial AI
Analyst "Neo"
Personalized AI insights and recommendation to help you spend smarter and grow profits.
Tools,
Resources
& Community Experiences
Practical tools, workshops with experts, and curated experiences designed for learning and collaboration.
Grow alongside our
community of 7,000+ founders
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How it Works
Built for founders
who want to work smarter, not harder.
You’re already doing the hard work of growing your business — now get more out of every move. Keep building, and get rewarded along the way.
We bring founders and trusted partners into one ecosystem that turns collaboration into real access to alternative capital, meaningful connections, and essential resources — without the runaround, gatekeeping, or bias.
And the best part? The more you engage, the more rewards unlock for you and the entire founder community.
Become a member
Join a curated community of growth-minded founders. Start for FREE and explore our membership tiers.
Link accounts
& credit cards
Connect your accounts to get a clear picture of your finances — with tailored insights and recommendations.
Earn as you
spend
Turn everyday business spending into growth — earn rewards and insights with every transaction
Unlock Rewards
Get business-critical rewards, non-dilutive capital, and strategic opportunities to help you reach your next milestone.
Delivering real results for real businesses
A look at businesses in our community recently awarded in-kind media grants to reach MILLIONS of potential customers!
And, partners
that champion founders!
A growing network of reward partners committed to helping founders succeed through unique access to their networks, services, and resources.
Hear what founders are saying...
George T.
Sustainability | Atlanta, GA
I finally understood where my cash was really going! The insights helped me cut unnecessary expenses I didn't even know existed.
Chanel C.
Media Tech | New York, NY
One look at these charts and I understood in minutes what my accountant struggled to explain to me for years!
Candera T.
CPG | Saint Louis, MO
It’s a no brainer! Any serious founder can see the value in this product.
Allison S.
CPG I Washington, D.C
This product is game-changing for small businesses. Excited for the opportunities and the community!
re-imagine your funding strategy
You’re exhausted by the countless hours spent on applications for grants and loans, and disheartened by the rejections and obscure selection processes.
You’re tired of chasing moving targets and leaping new hurdles only to still be told you’re not ready.
Fundraising is stealing time away from the things you love: serving customers, building products, and making an impact with your business.
The current funding landscape is cookie-cutter and antiquated, but you’re an innovator. It’s time to think outside the box.
efficient
Simple, time-saving application and AI-powered onboarding
innovative & equitable
Non-dilutive capital delivered via an unbiased and transparent funding process
community-powered
Harnesses the power of community to access untapped and diverse funding sources