THE FOUNDERS' POOL PRESENTS
The Ripple Effect
Prize
In partnership with Project Entrepreneur, The Founders’ Pool presents “The Ripple Effect Prize,” honoring a small business owner whose work is groundbreaking, uplifts their community, or drives positive global change.
Month-long Business Spotlight across NYC Digital Billboards!
A GAME-CHANGING PRIZE
One small business will win the chance to be seen by millions of New Yorkers this Fall!
Through a dedicated, month-long advertising campaign powered by The Founders’ Pool, the winning founder will be profiled across 50+ LinkNYC digital billboards throughout NYC most trafficked neighborhoods — featuring a custom QR code linking directly to their business.
An opportunity valued at $30,000+ in advertising dollars!

Application Details

Apply to pitch & win at Creative Capital in NYC!
"The Ripple Effect" prize will be awarded at the Creative Capital pitch competition in NYC on September 13.
To apply, founders must complete the short application below. Strong applications will: (1) clearly demonstrate past impact with specific examples and tangible results; and (2) present a bold, strategic vision for growth that the prize will help unlock.
Prior to the event, three finalists will be selected and notified via email to prepare a 3-minute pitch to present in front of a live audience of peers, funders and judges for the opportunity to win the prize.
Each pitch is a chance for finalists to showcase vision, strategy, and business impact. A panel of judges, made up of industry experts, will decide the winner.
Applicants must attend the event to qualify for the reward.
Application deadline: September 11
Apply Here!
To qualify, applicants must meet all baseline criteria:
Business type (must be one of the following):
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A non-franchised brick & mortar business in NYC; OR
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An online business across the tech, beauty, fragrance, food/bev, fashion, home, toys, etc. industries currently servicing customers in NYC
Early-stage or growth-stage, defined as:
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Less than $10M revenue
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Fewer than 50 employees
Impact: Applicants should be driving meaningful impact in one or more of these areas within their communities:
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Mentoring or providing resources to other founders/entrepreneurs
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Leading initiatives that benefit their local community (e.g., programs, events, or services that improve community wellbeing)
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Developing products or services that create meaningful value for customers
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Implementing practices that drive positive social, environmental, or global change (e.g., sustainability programs, charitable efforts, advocacy)





